Chelsy's Toys MAP Policy

1. EFFECTIVE DATE

Effective January 1, 2025, a Minimum Advertised Price policy on all Chelsy's Toys products will be in effect (herein referred to as "MAP policy").

2. DEFINITION

As used in this MAP policy, "reseller" means any reseller, distributor, sales representative or dealer authorized to sell Chelsy's Toys products. This includes both wholesale partners and retail establishments.

3. IMPACT AND INTENTION

By not adhering to the established MAP policy, a reseller can dramatically diminish or detract from the perceived value of Chelsy's Toys' brands and products. The global impact of the internet can cause great harm to our premium pet enrichment products if they are advertised at prices that will eliminate legitimate retail competition. This MAP policy is intended to allow consumers to purchase from resellers based on loyalty and customer experience. In the interest of protecting both resellers and consumers, it is necessary to abide by the requirements described herein.

4. MINIMUM ADVERTISED PRICE

• The Minimum Advertised Price for all Chelsy's Toys products shall be no less than the current Manufacturer's Suggested Retail Price (MSRP) as published on the company's price list

• Chelsy's Toys itself commits to maintaining MSRP pricing across all direct sales channels and marketplaces.

• OUR Wholesale partners receive:

  - Standard 40% discount off MSRP

  - Additional 5% discount on orders over $200

  - Additional 10% discount on orders over $500

• This Minimum Advertised Price is established by Chelsy's Toys and may be adjusted by the company at its sole discretion

• Free shipping offers do not violate MAP policy when product pricing meets MSRP

• Selling Chelsy's Toys products on your own website associated directly with your store(s) is permissible so long as this MAP policy is adhered to

• Selling on 3rd party marketplaces (Amazon, Walmart, eBay, etc.) will require internal or written persmission from Chelsy's Toys 

5. ADVERTISEMENTS

This MAP policy applies to all advertisements of Chelsy's Toys products in any and all media, including:

• Flyers, posters, coupons

• Mailers, inserts, newspapers, magazines

• Catalogs, mail order catalogs

• Email newsletters and solicitations

• Internet or other electronic media

• Television, radio

• Public signage

6. VIOLATIONS

• First Instance: Written warning

• Second Instance: 30-day wholesale privilege suspension

• Third Instance: Partnership termination

Important Guidelines:

• This MAP policy is not applicable to any in-store advertising that is displayed only in the store and not distributed to customers

• The inclusion of free or discounted products would be contrary to the MAP policy if it has the effect of discounting the advertised price below MAP

• Any strike-through or other alteration of the Minimum Advertised Price is prohibited when displaying pricing online

• Bundle pricing must reflect the combined MSRP of all included items